GlenndilenDigital

Website redesign without losing what works.

We modernise established websites so they look the part, load quickly and convert, while protecting the content, addresses and rankings you have already earned.

Tell us about your current siteSee recent work

Your business has moved on. Your website should too.

Maybe it looks dated next to competitors, is awkward on a phone, is slow, or simply no longer describes what you do. A redesign fixes that, but a careless one can wipe out years of search visibility overnight.

We treat a redesign as an upgrade, not a demolition. We keep the pages, content and URLs that bring in customers, improve what is holding them back and rebuild the rest on a faster, cleaner foundation.

What a redesign with us includes.

A structured process that improves the site without gambling with your traffic.

  • Audit of the current site

    Traffic, rankings, top pages, enquiries and technical health reviewed before any design work begins.

  • A sharper design

    A modern, distinctive design that still feels recognisably yours to existing customers.

  • Content that converts

    Service pages rewritten or refined around the questions your customers ask most.

  • URL and redirect map

    Every important address accounted for, with permanent redirects for anything that moves.

  • Speed and accessibility

    Lean code, optimised images and accessible layouts that work for every visitor.

  • Post-launch monitoring

    We watch indexing, crawl errors and enquiries after launch and fix anything unexpected quickly.

Keep the value. Lose the friction.

Before we design anything, we find out what is already working: the pages that rank, the content customers read, the forms that bring in enquiries and the links other sites point at. Those become the foundation of the new site.

Then we look at what is getting in the way. Confusing navigation, thin service pages, slow templates, weak calls to action and poor mobile layouts are the usual suspects, and each has a clear fix.

  • Top pages and queries identified before changes
  • Recognisable brand elements carried forward
  • Weak journeys redesigned around enquiries
Assured Mortgages website shown on a browser window
Assured Mortgages, Worthing. The live site as captured in October 2026

A redesign that search engines welcome.

We map every existing URL to its new home, carry over titles and descriptions that perform, and add structured data, cleaner headings and faster pages. At launch, redirects are tested and the new sitemap is submitted.

For the weeks after launch we monitor Search Console, fix anything that surfaces and make sure the new site settles in well. More about our SEO approach.

  • Full redirect map tested before go-live
  • Metadata and structured data carried and improved
  • Search Console monitoring after launch

Our redesign checklist

  1. Record the pages, queries and links that already bring in visitors
  2. Keep or improve the content customers rely on
  3. Map every old address to its closest new page with a permanent redirect
  4. Carry over working titles, descriptions and structured data
  5. Test forms, redirects and mobile layouts before launch
  6. Watch Search Console after launch and fix anything that surfaces

Established businesses, current websites.

Projects for established local businesses, shown as their live websites. See the full portfolio

How a project works.

A clear sequence with review points, so you always know what is happening and what is needed from you.

  1. Step 1

    Discover

    A conversation about your business, your customers and what the website needs to do, followed by a written proposal with clear inclusions.

  2. Step 2

    Design

    Page structure, content and visual design developed together and reviewed as real pages before the build starts.

  3. Step 3

    Build

    Fast, accessible pages with search foundations, tested forms and any integrations the project needs.

  4. Step 4

    Launch & support

    Testing on real devices, redirects for any changed addresses, a careful launch and support afterwards.

Questions, answered.

Anything else you would like to know? Ask Glenn directly

Will we lose our Google rankings if we redesign?

Not if it is done properly. Rankings are usually lost when URLs change without redirects, content is removed or the new site is slower. We plan for all three, so most sites hold their positions and many improve as speed and content get better.

Can you keep our current logo and branding?

Yes. Many redesigns keep the logo and colours and modernise everything around them. If the identity needs refreshing too, we can do that as part of the project. See branding.

Can you redesign a site another agency built?

Yes. We will need access to the current site, domain and hosting, or a copy of the content. We audit what is there before recommending how to proceed.

Is it cheaper to improve the existing site than to rebuild it?

Sometimes. If the foundation is sound, targeted improvements can deliver most of the benefit for less. If the site is slow, hard to edit or built on something outdated, a rebuild is usually the better investment. We will tell you which.

Related services.

Website design

Bespoke websites designed and built in Worthing for businesses that want to look credible, be found and win more of the right enquiries.

Explore

SEO & local visibility

Technical fixes, useful service pages and local visibility work that help the right customers in Worthing and Sussex find you. Organic rankings and Maps are measured separately, with no guaranteed positions.

Explore

Branding

Distinctive logos and visual identities, designed to be remembered and built to work everywhere they appear, from a favicon to the side of a van.

Explore

Hosting & support

Managed hosting and business email, looked after by the people who build websites for a living, with real support when you need it.

Explore

Tell us about your website.

A new site, a redesign or something more involved. Share a few details and Glenn will reply personally with honest advice on the best next step.

Tell us about your projectBrowse our work

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