Keep the value. Lose the friction.
Before we design anything, we find out what is already working: the pages that rank, the content customers read, the forms that bring in enquiries and the links other sites point at. Those become the foundation of the new site.
Then we look at what is getting in the way. Confusing navigation, thin service pages, slow templates, weak calls to action and poor mobile layouts are the usual suspects, and each has a clear fix.
- Top pages and queries identified before changes
- Recognisable brand elements carried forward
- Weak journeys redesigned around enquiries





