A better Redesign Without losing what works

We modernise established websites so they look the part, load fast and convert, while protecting the rankings and content you have already earned.

Your business has moved on. Your website should too.

Maybe it looks dated next to competitors, is awkward on a phone, is slow, or simply no longer describes what you do. A redesign fixes that, but a careless one can wipe out years of search visibility overnight.

We treat a redesign as an upgrade, not a demolition. We keep the pages, content and URLs that bring in customers, improve what is holding them back and rebuild the rest on a faster, cleaner foundation.

What a redesign with us includes.

A structured process that improves the site without gambling with your traffic.

  • Audit of the current site

    Traffic, rankings, top pages, enquiries and technical health reviewed before any design work begins.

  • A sharper design

    A modern, distinctive design that still feels recognisably yours to existing customers.

  • Content that converts

    Service pages rewritten or refined around the questions your customers ask most.

  • URL and redirect map

    Every important address accounted for, with permanent redirects for anything that moves.

  • Speed and accessibility

    Lean code, optimised images and accessible layouts that work for every visitor.

  • Post-launch monitoring

    We watch indexing, crawl errors and enquiries after launch and fix anything unexpected quickly.

Keep the value. Lose the friction.

Before we design anything, we find out what is already working: the pages that rank, the content customers read, the forms that bring in enquiries and the links other sites point at. Those become the foundation of the new site.

Then we look at what is getting in the way. Confusing navigation, thin service pages, slow templates, weak calls to action and poor mobile layouts are the usual suspects, and each has a clear fix.

  • Top pages and queries identified before changes
  • Recognisable brand elements carried forward
  • Weak journeys redesigned around enquiries
assuredmortgagesworthing.co.uk
Assured Mortgages website designed by Glenndilen Digital

A redesign that search engines welcome.

We map every existing URL to its new home, carry over titles and descriptions that perform, and add structured data, cleaner headings and faster pages. At launch, redirects are tested and the new sitemap is submitted.

For the weeks after launch we monitor Search Console, fix anything that surfaces and make sure the new site settles in well. More about our SEO approach.

  • Full redirect map tested before go-live
  • Metadata and structured data carried and improved
  • Search Console monitoring after launch
Launch checklist
Page checks/web-design/
  • Unique title and descriptionPass
  • One clear H1, logical headingsPass
  • LocalBusiness & Service schemaPass
  • Images sized, compressed, lazy-loadedPass
  • Canonical URL and XML sitemapPass
  • Old URLs redirected (301)Mapped
  • Mobile layout and tap targetsPass

How we work together.

A clear, collaborative process with no surprises. You always know what is happening, what we need from you and what comes next.

  1. Step 1

    Discover

    We learn about your business, customers and goals, review what you have now and agree what success looks like.

  2. Step 2

    Design

    Structure, content and visual design developed together and reviewed as real pages, not abstract ideas.

  3. Step 3

    Build

    Hand-built, fast and accessible, with search foundations, integrations and content carefully put in place.

  4. Step 4

    Launch & grow

    Thorough testing, a smooth launch, redirects, analytics and ongoing support as your business grows.

Questions, answered.

Anything else you would like to know? Ask us directly and we will give you a straight answer.

Will we lose our Google rankings if we redesign?

Not if it is done properly. Rankings are usually lost when URLs change without redirects, content is removed or the new site is slower. We plan for all three, so most sites hold their positions and many improve as speed and content get better.

Can you keep our current logo and branding?

Yes. Many redesigns keep the logo and colours and modernise everything around them. If the identity needs refreshing too, we can do that as part of the project. See branding.

Can you redesign a site another agency built?

Yes. We will need access to the current site, domain and hosting, or a copy of the content. We audit what is there before recommending how to proceed.

Is it cheaper to improve the existing site than to rebuild it?

Sometimes. If the foundation is sound, targeted improvements can deliver most of the benefit for less. If the site is slow, hard to edit or built on something outdated, a rebuild is usually the better investment. We will tell you which.

Let’s build something exceptional.

Tell us about the website, platform or problem you have in mind. We’ll reply within one working day with honest advice on the best next step.

Or email hello@glenndilen.co.uk