Beautiful Branding & logo design

Distinctive logos and visual identities for businesses in Worthing and across the UK, designed to be remembered and built to work everywhere they appear.

People remember how a business made them feel.

Your brand is the shorthand for everything you do well. A strong identity makes a small business look established, helps an established one look current, and makes every piece of marketing more effective.

We design identities that work in the real world: on a website, a sign, an invoice, a social profile image and the side of a van. Because we also design and build websites, your brand arrives online complete, not as a logo file dropped into a template.

What a brand identity includes.

The scope is tailored, but these are the building blocks.

  • Discovery

    Your business, audience, competitors and ambitions, so the identity has a reason for every choice.

  • Logo design

    A distinctive, versatile mark and wordmark, tested at every size from favicon to signage.

  • Colour and type

    A considered palette and typography system that feels like you and stays legible.

  • Brand assets

    Patterns, icons, image style and templates that make everyday material consistent.

  • Guidelines

    Clear, practical guidance on using the identity, so it stays consistent as you grow.

  • Final artwork

    Vector and web-ready files in every format you need for print, screen and signage.

A distinctive mark with a reason behind it.

We begin with what makes your business different and who you need to appeal to. Concepts are then developed and presented in context, on a website, a van, a sign or a business card, so you can judge them the way customers will see them.

The result is a mark that is simple enough to recognise instantly, flexible enough for every application and robust in one colour and at tiny sizes.

  • Concepts shown in real applications
  • Tested small, large, in colour and one colour
  • Refinements until it is exactly right
Mark construction

An identity system, not just a logo.

Colour, typography, spacing and imagery do as much work as the logo itself. We define them as a system so your website, social posts, printed material and signage look like they come from the same confident business.

Refreshing an established brand? We identify what customers already recognise and evolve the rest, keeping the equity you have built. See how we carry brands into web design.

  • Colour, type and layout rules
  • Brand refreshes that protect recognition
  • Carried through to your website and print
Identity system
Ink#1B2032Green#7ABC1BPaper#F5F7F2

Aa

PoppinsDisplay & headings

Aa

Open SansBody text

How we work together.

A clear, collaborative process with no surprises. You always know what is happening, what we need from you and what comes next.

  1. Step 1

    Discover

    We learn about your business, customers and goals, review what you have now and agree what success looks like.

  2. Step 2

    Design

    Structure, content and visual design developed together and reviewed as real pages, not abstract ideas.

  3. Step 3

    Build

    Hand-built, fast and accessible, with search foundations, integrations and content carefully put in place.

  4. Step 4

    Launch & grow

    Thorough testing, a smooth launch, redirects, analytics and ongoing support as your business grows.

Questions, answered.

Anything else you would like to know? Ask us directly and we will give you a straight answer.

How much does a logo or brand identity cost?

It depends on scope: a logo refresh, a new logo with core assets, or a full identity with guidelines and applications. We agree the deliverables up front and provide a fixed proposal.

How many logo concepts will we see?

We present a small number of strong, considered directions rather than dozens of quick options, each shown in real applications. We then refine the chosen direction together.

Can you refresh our existing logo rather than replacing it?

Yes. A careful refresh often keeps the recognition you have built while making the mark cleaner, more modern and more versatile.

Can you design our website at the same time?

Yes, and it is often the best approach. Developing the brand and website together lets us test the identity in real layouts and launch everything consistently.

Let’s build something exceptional.

Tell us about the website, platform or problem you have in mind. We’ll reply within one working day with honest advice on the best next step.

Or email hello@glenndilen.co.uk